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Contagion
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  • hanpunbe
    hanpunbe

    There are four instances of Contagion downloads spiking between the end of January and early March. Each increase in downloads, varying from a couple of hundred to nearly 20, 000, is timed to a major news event in the spread of the new disease. Prior to January 24th, Contagion was seeing a couple of hundred downloads a day. On January 25th, it jumped to over 1, 500. By January 29th, when news began circulating that the new coronavirus had touched down in the United States, it was over 18, 000 downloads.

  • hanpunbe
    hanpunbe

    The movie was initially most popular in South Korea, one of the most severely affected countries, but its popularity has since been overtaken by the US, according to Ernesto. “These download figures only apply to torrents, which are a small fraction of the piracy landscape, ” Ernesto told The Verge. “Streaming piracy is much more popular (but not measurable) so the total piracy numbers are much higher. ”

  • hanpunbe
    hanpunbe

    This coronavirus has become an increasingly urgent crisis over recent months. Over 100, 000 COVID-19 (the disease caused by the novel coronavirus) cases have been reported worldwide; more than 3, 400 people have died, with the vast majority of cases and deaths still in China. Fears over the virus spreading have led organizers of massive tech conferences, including Google I/O, Facebook’s F8, and the annual Game Developers Conference, to cancel or postpone the events. Schools are closing, and offices are asking employees to work from home — making any activity driven by a computer, phone, or TV increasingly more appealing. Like, watching movies.

  • hanpunbe
    hanpunbe

    At the same time that people are torrenting the film, Contagion also jumped up the ranks of iTunes downloads around the world. It’s on the top 10 list in countries like Australia and landing on the top 20 in several more, including the United States. As BuzzFeed reported earlier this week, prior to the new coronavirus outbreak, it wasn’t even in the top 100.

  • hanpunbe
    hanpunbe

    “The similarities between our contagion and the coronavirus are immaterial, accidental, and really not that important, ” Contagion writer Scott Z. Burns told Fortune recently. “What is more important and accurate is the societal response and the spread of fear and the knock-on effects of that. That is proving to be accurate. ”

  • hanpunbe
    hanpunbe

    Rentals and torrent downloads are also increasing in part because Contagion isn’t available via any of the popular subscription streaming services in the United States. Only those with access to Cinemax — a premium network that is available as an add-on to a few streaming services including Hulu and Amazon’s Prime Channels — can access the movie. While there is a streaming service for Cinemax, called Max Go, it’s not as widely used as Netflix or Hulu. It’s more like HBO Now; to compare, HBO Now has approximately 8 million subscribers, while Hulu has just over 30 million and Netflix has more than 167 million worldwide.

  • hanpunbe
    hanpunbe

    Although Contagion was reportedly available on Netflix and other in other countries recently, it’s disappeared from many. As a result, people have to turn to Amazon and iTunes for rental options or downloading. There’s also an argument that many of the people downloading would use Netflix, Hulu, or Amazon Prime Video to stream the movie via their monthly subscriptions if the option were there; “pirates” tend to spend the most on legal content, according to a 2018 study reported by Motherboard.

  • hanpunbe
    hanpunbe

    The big question is if Contagion were available to stream via Netflix, would it mean that suddenly everyone with a Netflix subscription would watch it? That depends. Streaming services like Netflix spend years working on the recommendation algorithm that leads to what appears on our homepages. These streaming services also tend to push original content over licensed titles. Using Netflix, Amazon Prime Video, and Hulu as examples, look at the homepage when you open the app. The top carousel spot is reserved for their new big TV show or movie, and scrolling down the page prompts other originals the streamers want people to watch. The streamers aren’t just distributors anymore; they’re networks. Original content earns precedence.

  • hanpunbe
    hanpunbe

    Think of Pandemic, a new docuseries from Netflix about how to prevent a global outbreak. Despite it being an original and something Netflix could heavily promote, it never appeared on my homepage. I don’t watch many documentaries, and I definitely don’t watch anything medical. Even my intake of scientific series and films is low. Therefore, it’s not recommended to me. Other Originals that match my interests are instead. Netflix runs hundreds of A/B tests every year, all in an attempt to match content with people’s interests based on what they watch.